Native ad formats
Precise targeting
Anti-fraud

Ads in Telegram for Your Business

Launch and manage Telegram advertising with one platform: channel ads, bot ads, video ads, tasks, and placements for traffic, leads, and sales.

Advertise

Monetize

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AdsGram

Promote your business in Telegram 🔥

Placement in feeds and interfaces
Targeting by interests and regions
Flexible budget and analytics

Launch ads and expand your reach! 🚀

Ad · 18+

@adsgram_ai — ads in Telegram

213countries

15M+daily impressions

5 minto start

Use cases

What AdsGram is built for

From user acquisition to performance campaigns — AdsGram covers every Telegram advertising goal you have

User Acquisition

The campaign directs users to a website, mobile app, Telegram Mini App (TMA), or external landing page. AdsGram sends click and conversion IDs to your tracker for attribution.

User Acquisition

Growth of Telegram channels

Grow your Telegram channel with engaged, active subscribers — no bot traffic, no inflated numbers.

Channel growth

Promotion of bots

Increase your Telegram bot's user base with people who actually open the bot and reach the action you're optimizing for.

Bot growth

Promotion of Mini Apps (TMA)

Find your Telegram Mini App's first users or scale the audience you already have.

Mini App growth

Performance campaigns

Pay for results: CPM, tCPA or tCPC, automatic conversion optimization, A/B testing for creatives and placements — all in one dashboard.

Performance

Web3, gaming, finance, and beyond

We work with verticals that are hard to buy in classic ad networks: crypto, GameFi, fintech — with our own moderation and audience segments.

Verticals

Ad formats

Ad formats for any business

Five formats across Mini Apps, channels, bots and Telegram Ads. Pick one to see exactly how it looks inside Telegram.

AdsGram Network

Native Ads

Telegram AdsOfficial reseller

How the ad looks in Telegram

AdsGram Network

Media ads

A full-screen ad with a video, image or GIF and text that mimics a Telegram message. Mix all three banner types in one campaign.

Where: Telegram Mini Apps. Add an optional 21:9 image to also show in chats of Telegram clients.
Creative: MP4 video 6–15 s (9:16), image or GIF (1:1), icon, title, text, brand name, button.
Targeting: Interface language, countries, VPN, iOS or Android, Telegram Premium, up to 10 audience segments.
Pricing: CPM. You pay per 1,000 impressions.
Optimization: tCPC for clicks or conversions, tCPA for a target cost per conversion.

Launch campaign

Requirements in docs

Advantages

Why advertisers choose AdsGram

AdsGram makes it easy to launch your first campaign and scale your tenth — with self-serve tools and antifraud built in

Traffic Quality Protection

A multi-layer anti-fraud system filters bots and dishonest impressions. You only pay for verified views.

Antifraud 24/7

Quick Launch

Registration, creatives, targeting, and campaign start — all in 5 minutes. Support available 24/7.

Start in 5 minutes

Flexible Formats

Three types of campaigns — post, video, and task — for launching in Mini Apps, channels, bots, and alternative Telegram clients. One creative can be used across different inventory types.

3 types of campaigns

Precise targeting

Targeting by country, interface language, platform (iOS / Android), VPN, TG Premium status, and TON wallet ownership. Up to 10 audience segments per campaign for including or excluding user groups.

Up to 10 segments

Results-based optimization

Three optimization models—CPM, tCPC, and tCPA—with system-provided recommended bids for selected targeting and daily budget. Up to 10 banners per campaign and a customizable Reach Frequency for frequency control.

CPM · tCPC · tCPA

Telegram-native inventory

Four types of placements within Telegram: Mini Apps, channels, bots, and alternative clients. Ads are embedded in the messenger's native interface.

4 types of placements

How it works

Launch your campaign in just a few steps

Set up your first Telegram campaign and start driving traffic the same day

Create an advertiser account

Set up your audience

Select GEO, language, devices, Telegram audience parameters, and frequency of impressions.

Upload your creative

Add an image, video, text, or task-mechanic — depending on the format.

Top up your balance and launch your campaign

Launch your ads and track the results in your AdsGram dashboard.

Launch campaign

Telegram Ads

Official reseller

Launch ads in Telegram through AdsGram

Creatives pre-moderation
Custom bidding
One account for all GEOs
Transparent pricing

Telegram Ads agency account

Ad domains

Industry-focused Telegram campaigns

Precise targeting, flexible formats, transparent reporting — for any performance goal

Crypto

Target engaged crypto audiences

Apps & Mini Apps

Increase active users

Dating

Boost subscription growth

iGaming

Drive deposits at scale

Fintech

Acquire high-value users

VPN

Convert privacy-focused users

Reviews

Join thousands of satisfied customers

We run a small iGaming affiliate team. On FB and Google we kept losing accounts in waves: bans, cloaking workarounds, hours wasted on prep. We tested a few networks and stuck with AdsGram because they actually moderate iGaming reasonably — no cloakers needed. First campaign was live in a day. First month brought in 11,400 sign-ups at 180% ROAS.

Photo of a male AdsGram client sharing a review about the Telegram advertising platform

Dmitry Kalinin

Head of Affiliates, Riftbet Team

We were bringing users into our DEX through a Telegram bot. Influencer deals were always a coin flip: some posts landed, most didn't, and you'd burn half your week on calls and approvals. With AdsGram I set up the targeting myself and got 8,200 wallet connects at $0.34. The targeting options are what sold me — clean funnel, no junk.

Portrait of a man sharing a review about acquiring DEX users through a Telegram bot with AdsGram targeted advertising

Rohan Mehta

Growth Lead, Helix

We're a studio with a casual game inside Telegram Mini Apps. The standard UA networks like FB and Unity don't really get TMA, and users tend to drop off the moment they're sent out to the app. We ran tests across 6 channels and went with Adsgram because the traffic never leaves Telegram and installs take a single tap. Campaign setup was 20 minutes, CPI sits at $0.21, UA paid back on day 18. If you're working on a TMA, AdsGram is a total match for you.

Portrait of a woman from a game studio sharing a review about promoting Telegram Mini Apps using AdsGram and UA campaign performance with $0.21 CPI

Yuki Tanaka

Co-founder, Polar Peak Studios

Running VPN campaigns is usually a tricky game. Most ad platforms like FB keep the category on a tight leash, and buying placements from channel admins is a gamble on both price and quality. With AdsGram I targeted countries where access is restricted and pulled 9,400 installs at $0.36 in a month, with 11% of those converting to the paid plan. Their support actually replies in chat within minutes.

Anastasia Berg

Founder, VPN service

I'm running 9 clients at an agency. For every one of them I used to chase down channels separately, haggle with admins, and wait a week for posts to go live. I tested TGAds and direct placements, then settled on Adsgram for the single dashboard and built-in auto-optimization. My time per client dropped by almost half, portfolio CPA came down 41%, and I picked up three new clients without expanding the team. Most of my buying runs through AdsGram now — solid choice for agencies.

Portrait of a woman sharing a positive review about AdsGram agency services and advertising support

Victoria Lebedeva

Performance Lead, Reach Agency

I lead the User Acquisition direction in the arbitration team. We are currently promoting five TMA projects across different verticals. AdsGram has proven to be a convenient solution thanks to the ability to manage all projects from a single dashboard and quickly scale campaigns. We also tested TG Ads, but for TMA products, the native advertising inventory showed stronger results: CPI was lower and Retention was higher. I would like to highlight the AdsGram team: issues are resolved quickly, and in non-standard situations, you can always count on a flexible and constructive approach.

Aleksey Zorin

User Acquisition Manager, Arbitration Team

Analytics

Track campaign performance

Connect analytics and trackers to see campaign results and optimize advertising based on key actions

AppsFlyer

Adjust

AppMetrica

Keitaro

Kochava

Can't find your tracker? Check the documentation or contact us.

Frequently asked questions

Everything you need to know about advertising on AdsGram

tCPA (Target CPA) is an optimization strategy aimed at achieving a target cost per conversion. You set the desired CPA, and the system automatically optimizes impressions and budget spend to reach that goal. Payment remains on a CPM model. To use tCPA, you need to set up conversion tracking through postback. A detailed guide is available in the documentation.

For the best results, we recommend setting up conversion data transfer in AdsGram. After accumulating around 25 conversions, you can switch to the tCPA strategy. The algorithm will start automatically optimizing impressions for users with the highest likelihood of conversion and aim to keep the actual CPA within the set value.

All daily limits, budgets, and statistics are calculated based on the UTC+0 time zone. Daily statistics are updated at 00:00 UTC, which corresponds to 03:00 Moscow time.

Yes. Within one advertising campaign, you can add up to 10 ad banners.

The system automatically detects and filters out invalid and fraudulent traffic. Payment is only charged for quality and valid ad impressions.

RF (Reach Frequency) is a cap on the number of times an ad is shown to a single user over a 7-day period. The optimal value depends on the campaign objectives, ad format, and audience characteristics, so the parameter is customized individually.

Yes. There is a Reward event available, which is generated after the user completes viewing the advertisement.