ENEnglish
RUРусский
ZH中文
ESEspañol
PTPortuguês
TRTürkçe
ARالعربية
FAفارسی
FRFrançais
UKУкраїнська
IDBahasa Indonesia
HIहिन्दी
ENEnglish
RUРусский
ZH中文
ESEspañol
PTPortuguês
TRTürkçe
ARالعربية
FAفارسی
FRFrançais
UKУкраїнська
IDBahasa Indonesia
HIहिन्दी
  • TELEGRAM ADS

Official Reseller of Telegram Ads

Launch your advertising on Telegram through the AdsGram dashboard — with start support, pre-moderation of creatives, and targeting that you won't find with direct placement.
Format

What is Telegram Ads

Short native ads that appear directly in the feed of public channels and bots with an audience of at least 1,000 subscribers. They look like a regular message rather than a banner, which means they avoid banner blindness and are read as part of the channel.

You can add regular and custom emojis, banners, or videos to your ad. Payment is made on a CPM basis — per 1,000 impressions, and the auction bid affects the reach and visibility of the ad.

Formatnative text in feed
Text limitup to 160 characters
Mediaemoji, banner or video
Audiencechannels and bots from 1,000 subscribers
PaymentCPM – for 1,000 impressions
Premiumnot displayed Premium
Placements

Where your ad is shown

Telegram Ads opens access to three key touchpoints with the audience inside the messenger
Telegram inventory icon

High-engagement channels

Public channels with 1,000+ subscribers, including competitor channels — where your audience is already active.

Bot growth icon

Bots

Advertising inside bots reaches users directly at the moment they interact with the service.

!Ads are not shown to Telegram Premium users.
Difference between cabinets

AdsGram TgAds cabinet vs. TON TgAds cabinet

Telegram Ads has two advertising cabinets. The AdsGram cabinet offers advanced targeting, auction priority, and payment in dollars — where the TON cabinet is limited.
Parameter
AdsGram TgAds
TON TgAds
Payment currency
USD
TON
Auction Priority
High — better visibility and lower CPM
Standard
User Targeting
Available
No
Country Targeting
Available in 25+ countries
No
Landing Options
Telegram objects (channels, bots, business accounts, mini apps) + external links
Only Telegram objects (channels, bots, business accounts, mini apps)
Creatives
Text + standard and custom emojis + banners or videos
Text + standard and custom emojis + banners or videos
How it works

Formats, targeting, and payment

Key parameters for launching a campaign in Telegram Ads through the AdsGram dashboard
fintech icon

Formats

Text ads of up to 160 characters with support for photos, videos, and standard or custom emojis. You can add a banner or video to capture attention.

Finance icon

Targeting

Display in specific channels, bots, and based on search queries. In the AdsGram dashboard — additionally, targeting by users and 25+ countries.

Dollar Icon

Payment

CPM model — for 1,000 impressions. Through AdsGram, top-ups in USD, without purchasing TON. The bid in the auction impacts reach and visibility.

Launch

How to launch Telegram Ads

Five simple steps in the AdsGram dashboard — from registration to an active campaign.
1

Sign up

Create an account in the AdsGram advertiser dashboard.

2

Create a campaign

Click 'Create campaign' → Telegram Ads and choose a format: Users — flexible targeting for people, or Channels — posts in channels.

3

Compose your ad

Text up to 160 characters, a link, a button, a banner, or a video. A live preview of the ad appears instantly — you see how it will look to your audience.

4

Set up your targeting

Countries, languages, topics, audiences of specific channels, and device type. Parameters are set when creating an ad.

5

Set your bid — and get started

Specify your CPM and daily budget, click 'Create Campaign And Launch'. After moderation, the campaign will start showing.

Before you start

CPMfrom 1 USD₮
Daily budgetfrom 10 USD₮
First campaign in the regionreserve 500 USD₮
Moderationbefore each start

The reserve is only used for Telegram Ads campaigns; if a campaign is rejected, funds are returned within 24 hours.

Full launch guide

Step-by-step documentation with cabinet screenshots

Frequently asked questions

Everything about launching ads on Telegram Ads through the AdsGram dashboard

Launch your ads on Telegram through an official reseller

We’ll help you set up your campaign, prepare creatives, and choose the right dashboard for your goals