10+ Best Telegram Advertising Platforms in 2026

This guide is for advertisers and media buyers choosing where to run Telegram campaigns, and for publishers deciding which network to monetize with. Each platform below is treated as its own profile: what it covers, which formats and pricing models it supports, payout and billing terms, targeting depth, and who it fits.

TL:DR

The Telegram advertising market in 2026 splits into ad networks that serve programmatic inventory across channels, bots, and Mini Apps, and marketplaces that broker direct placements in specific channels. AdsGram covers the broadest set of Telegram-native surfaces from a single dashboard, with formats spanning rewarded video, interstitial, task-based, post-style, and channel inserts, and payouts in USDT on TON. Official Telegram Ads serves sponsored messages in channels but carries a high entry barrier. Third-party networks such as RichAds, PropellerAds, and ExoClick bring the minimum deposit down to roughly $150, while Telega and Collaborator handle direct channel buys.

How the platforms in this list were ranked

The list is ordered by Telegram-native format coverage — how many distinct Telegram surfaces and ad formats a platform supports directly. This criterion matters because the more native a platform is to channels, bots, and Mini Apps, the fewer separate vendors an advertiser or publisher needs to manage. A platform that covers all three surfaces from one account reduces operational overhead, consolidates reporting, and simplifies attribution.

Coverage is not the only thing that matters, so each profile also reports pricing models, payout terms, targeting, and geo fit. Readers optimizing for a single narrow use case — for example, direct buys in a handful of named channels — will find the marketplace entries lower in the list more relevant, and those are described on their own terms. Before the profiles, the table below summarizes the field across the dimensions advertisers and publishers most often compare.

1. AdsGram

AdsGram is a Telegram-native advertising platform that covers both sides of the market — advertisers buying inventory and publishers monetizing it — across channels, bots, and Mini Apps from a single dashboard. It is built specifically for the Telegram ecosystem rather than adapted from web display, which is why its format range maps directly onto how people use Telegram. For advertisers, that breadth means one account reaches every major Telegram surface; for publishers, it means one integration monetizes channels and Mini Apps together.

On the advertiser side, AdsGram supports CPM, tCPC, and tCPA pricing, with tCPC and tCPA letting buyers optimize for downstream events rather than impressions alone through MMP integrations including AppsFlyer, Adjust, AppMetrica, Keitaro, and Kochava. Targeting spans geo, language, device, VPN status, Telegram Premium, and 24/7 anti-fraud filters traffic by default. Campaign setup takes roughly five minutes. The supported formats include rewarded video, interstitial, task-based ads, post-style images, video ads, in-chat native messages, and channel post insertions.

AdsGram is also an official Telegram Ads reseller, which unlocks the extended cabinet advertisers can't access through direct placement — priority in the auction, USD billing, targeting by users and 25+ countries, plus support during setup and creative pre-moderation. Combined with AdsGram's own mini app and bot inventory, it means advertisers can run both official in-channel Telegram Ads and mini app placements from a single dashboard, with campaigns typically live within one day.

On the publisher side, AdsGram pays out in USDT on the TON network with a $100 minimum withdrawal, and provides a metrics dashboard plus a referral program. Verticals served include iGaming, Web3, fintech, mobile apps, and dating.

For teams running both channels and Mini Apps, covering both inventories from one place is the main operational advantage. The platform fits advertisers who want event-level optimization and publishers who want fast integration with crypto payouts — a fuller breakdown sits on the Telegram monetization page.

2. Official Telegram Ads

Official Telegram Ads is Telegram's own platform for sponsored messages shown inside public channels above a certain size. It is the most direct way to place ads within Telegram's first-party inventory, and the messages appear natively in the channel feed. The format is a short sponsored message with limited characters and no external media, which keeps it visually consistent with channel content.

The defining characteristic of the official platform is its entry barrier. Running directly requires a budget in the millions of euros, which puts it out of reach for most advertisers; access at smaller scale generally runs through official agency partners with deposits in the low thousands of euros. Pricing is CPM-based, with rates that vary by geo — English-speaking markets command higher rates than lower-competition regions. Targeting is available by channel topic, language, and audience, though the format set is limited to channel sponsored messages and does not extend to bots or Mini Apps. It fits large advertisers prioritizing first-party channel inventory who can meet the spend thresholds, directly or through an agency.

3. RichAds

RichAds is a self-serve ad network operating since 2018, with a focus on performance and affiliate traffic, that added Telegram Mini App inventory to its catalogue. Its Telegram coverage centers on Mini Apps and bots rather than the full channel ecosystem. Traffic is verified through AdScore and internal anti-fraud mechanisms, which is relevant for buyers sensitive to traffic quality.

On Telegram specifically, RichAds offers Mini App formats in several variations — push-style ads, interstitial, embedded banners, playable ads, and video — plus ads in bots. Pricing follows CPM and CPC models, with a reported minimum deposit around $150, which lowers the barrier relative to the official platform. Targeting covers the standard Telegram parameters including geo, device, and audience attributes. RichAds fits advertisers already running affiliate or performance campaigns who want to extend into Telegram Mini App inventory through a self-serve interface. Its Telegram scope is narrower than a full channels-plus-Mini-Apps network, concentrating on Mini App and bot placements.

4. PropellerAds

PropellerAds is an established ad network operating since 2013 that entered Telegram advertising in late 2024, bringing its push and programmatic experience to Mini App inventory. Its strength historically is volume and breadth of web and push traffic, now extended to Telegram surfaces. The network reports higher CTR and conversion figures for Telegram placements relative to traditional display, based on its own benchmarks.

For Telegram, PropellerAds supports Mini App formats alongside its push inventory, with CPM, CPC, and CPA pricing models available through a self-serve dashboard. Deposit methods are flexible, and the entry barrier sits in the same low range as other third-party networks. Targeting includes geo, device, OS, and audience segmentation. PropellerAds fits performance advertisers who already use the network for push and pop traffic and want to add Telegram Mini App reach. Its Telegram-native format depth is narrower than platforms purpose-built for channels, bots, and Mini Apps together, since the Telegram surface is an extension of a broader multi-channel network.

5. ExoClick

ExoClick is a global ad network that launched Telegram Mini Apps advertising in early 2025, drawing on a large base of programmatic display inventory. It reports significant daily impression volume from Telegram Mini Apps, which signals scale on that specific surface. The network is known for high-volume programmatic delivery across many verticals.

Its Telegram coverage is concentrated on Mini App inventory, served through CPM and CPC pricing within ExoClick's standard ad-network billing and dashboard. Targeting follows the network's established options — geo, device, and audience parameters — applied to Telegram Mini App placements. ExoClick fits advertisers who already buy programmatic display at scale and want incremental Telegram Mini App volume through a familiar interface. As with other multi-channel networks, its Telegram-native format range is narrower than a platform built specifically around channels, bots, and Mini Apps, since Mini Apps are one inventory type within a much larger catalogue.

6. Telega

Telega is a Telegram channel advertising marketplace that connects advertisers with channel owners for direct, manually curated placements. Rather than serving programmatic inventory, it brokers individual ad buys in specific channels, acting as an intermediary between advertiser and channel admin. Its pool of channels is curated and filterable, which suits buyers who want to select exact placements.

The marketplace lets advertisers filter channels by follower count, rating, views, price, and CPM, then book a placement directly. Pricing is fixed per placement and negotiated through the marketplace, with escrow holding funds until the post runs. Telega also supports placements in popular bots and video promotion. It fits advertisers running native, channel-by-channel campaigns who want manual control over exact placements rather than programmatic distribution. Its model is direct buying rather than network serving, so it does not provide Mini App ad formats or the optimization layers — tCPC, tCPA — of an ad network. For context on how this buying model compares with networks, the guide to Telegram channel advertising covers the trade-offs.

7. Collaborator

Collaborator is a marketplace that connects advertisers with a large pool of vetted Telegram channels for native placements, operating as a guarantor between the two sides. Like other marketplaces, it focuses on direct channel buys rather than programmatic inventory, and it emphasizes the volume and vetting of its channel catalogue. The platform handles the transaction so that neither side has to trust the other directly.

Advertisers browse and filter channels, agree on a placement, and pay through the platform, which holds funds in escrow until the post is published. Pricing is fixed per placement. The targeting model is channel selection — the advertiser chooses which audiences to reach by choosing channels, rather than setting programmatic parameters. Collaborator fits advertisers who want native posts across many individual channels with marketplace protection on payment. As a direct-buy marketplace, it does not offer Mini App formats, bot ad networks, or event-level optimization; its value is curation and transaction safety for channel placements.

Direct channel admin deals

Buying directly from channel administrators is the oldest model of Telegram advertising: an advertiser contacts a channel owner, negotiates a price, and arranges a post without any intermediary. It remains common for one-off placements and for niche channels not listed on marketplaces. The appeal is direct relationships and no platform fee.

Pricing is fully negotiated and paid by direct transfer, which means no escrow protection and no standardized reporting. Targeting is the advertiser's own judgment about which channel reaches which audience. This approach fits advertisers with established relationships or very specific niche channels in mind, who accept manual coordination and the absence of platform safeguards. It offers no ad formats beyond a channel post, no Mini App inventory, and no measurement layer, so it scales poorly compared with networks and marketplaces.

How to choose a Telegram advertising platform

Choosing comes down to matching the platform's surface coverage to the campaign, and the table earlier in this guide is the fastest way to scan that fit. An advertiser running performance campaigns across Mini Apps, bots, and channels benefits from a single Telegram-native network that consolidates reporting and supports event-level optimization. A buyer who only wants native posts in a few named channels may prefer a direct marketplace, accepting that it provides no programmatic optimization.

For publishers, the decision is different but related. The question is which network fills inventory across the surfaces a publisher actually owns — and if that includes both channels and Mini Apps, a platform covering both from one integration removes the need to stitch together separate vendors. Payout terms matter here too: crypto-native payouts in USDT on TON suit publishers operating in the Telegram and Web3 economy. For a wider view of where to buy, the overview of Telegram exchanges and ad networks maps the landscape in more depth.

Common mistakes when selecting a Telegram ad platform

Most selection errors come from matching the platform to the wrong dimension of the campaign. The mistakes below are about configuration and fit, and each has a concrete correction.

The most frequent error is choosing a platform by headline CPM alone, ignoring whether it covers the surface the campaign actually targets — a low CPM on Mini App inventory is irrelevant to a channel-only campaign. A second common mistake is launching without MMP integration on a performance campaign, which leaves the advertiser optimizing on impressions when tCPC or tCPA against real events was available. A third is skipping postback setup, which silently breaks attribution and makes results unmeasurable. Publishers, for their part, often integrate a single-surface network when their inventory spans both channels and Mini Apps, leaving part of their audience unmonetized. Each of these is a setup decision, correctable before launch, not a reason to advertise less.

FAQ

How much does it cost to advertise on Telegram?

Cost depends heavily on the platform and surface. Official Telegram Ads requires a very high minimum to run directly, or low-thousands-of-euros deposits through agencies, with CPM rates that vary by geo. Third-party networks such as RichAds and PropellerAds lower the entry barrier to roughly $150, with format-specific pricing — for example, CPM for video and banner units and CPC for push-style ads. Direct channel buys are negotiated per placement.

What is the minimum budget for official Telegram Ads?

Running directly on the official Telegram Ads platform requires a budget in the millions of euros, which is why most advertisers access it through official agency partners. Through an agency, the minimum initial deposit typically ranges from a few thousand euros. This high barrier is the main reason third-party networks and marketplaces, with deposits around $150, account for a large share of Telegram advertising at smaller scale.

Can you advertise in Telegram Mini Apps?

Yes. Telegram Mini Apps are a major advertising surface in 2026, supported by networks including Adsgram, RichAds, PropellerAds, and ExoClick. Common Mini App formats are rewarded video, interstitial, embedded banners, playable ads, and task-based ads. Pricing uses CPM and CPC models, and minimum deposits on third-party networks are typically around $150, making Mini App campaigns accessible to small and mid-sized advertisers.

What payment methods do Telegram ad platforms use?

Payment methods vary by platform. Official Telegram Ads uses prepaid balances, often in TON. Third-party networks accept card and crypto deposits. Crypto-focused networks such as AADS and Bitmedia bill in cryptocurrency. On the publisher side, payout currency matters: Adsgram, for example, pays publishers in USDT on the TON network with a $100 minimum withdrawal, which suits operators in the Telegram and Web3 economy.

Is Telegram Ads worth it for small channels?

For small channels as advertisers, the official platform's high minimum makes it impractical, so third-party networks and marketplaces with ~$150 entry points are the realistic route. For small channels as publishers wanting to earn, ad networks that support channel post insertions and Mini App formats let even modest audiences monetize, with revenue scaling on reach and engagement rather than requiring a large upfront audience.

Picking a platform

The Telegram advertising market in 2026 rewards matching the platform to the surfaces a campaign or inventory actually touches. Advertisers and publishers operating across more than one surface gain the most from a Telegram-native platform that consolidates channels, bots, and Mini Apps in one place, because it removes the overhead of running separate vendors for each environment and keeps reporting and attribution in a single view.

For advertisers who want CPM, tCPC, and tCPA in one dashboard with MMP integrations and 24/7 anti-fraud, and for publishers who want USDT payouts on TON across both channels and Mini Apps, AdsGram covers the broadest native footprint of the platforms reviewed here. Teams ready to test it can order advertising in Telegram and launch a first campaign in about five minutes.