AdsGram vs PropellerAds: A Comparison of Advertising Platforms

Summary

• Choosing between AdsGram and PropellerAds means deciding whether to focus on advertising within Telegram or across the broader internet. AdsGram works exclusively with Telegram, while PropellerAds primarily offers web traffic such as push notifications, popunders, and other site formats.
• With AdsGram, ads appear in Mini Apps, channels, and bots. Additionally, AdsGram is a reseller of Telegram Ads, allowing you to launch official Telegram advertising through it.
• PropellerAds offers six advertising formats, including ads in Telegram Mini Apps. The minimum deposit is $100.

Below, we'll delve into the main differences between the platforms, explore their formats and payment models, discuss launching Telegram Ads via AdsGram, and outline conditions for publishers.

Key Difference Between AdsGram and PropellerAds

The platforms differ primarily in where ads are displayed. AdsGram is dedicated to advertising within Telegram only, while PropellerAds spans websites and apps, with Telegram being just one of its traffic sources.

• AdsGram is an advertising platform for Telegram. Ads appear in Mini Apps, channels, and bots. Since AdsGram is a reseller of Telegram Ads, you can also launch official Telegram advertising through it.
• PropellerAds is an ad network operating since 2011. Its main traffic comes from push notifications, popunders, and other web formats, with Telegram Mini Apps ads added by the end of 2024.

AdsGram vs PropellerAds: comparison table

The table outlines the main conditions for advertisers and publishers.

AdsGram for advertisers

Launch ads on Telegram through AdsGram in two ways: via the AdsGram network or official Telegram Ads. Both are managed in a single dashboard, and their budget is funded in USDT.

Ads in the AdsGram network

The AdsGram network comprises mini apps, channels, and bots whose owners have connected them to the platform for ad monetization. There's no minimum deposit; AdsGram recommends an initial test budget of 100–250 USDT.

• Mini apps. Full-screen ads (video, image, GIF, or post) and Tasks — ad tasks in the app's task list. Learn more about mini apps in the article Telegram Mini Apps: What They Are.
• Channels. Ad posts in targeted theme channels or channels from your list, CPM starting at $3.
• Bots. Native ad messages in the bot chat.
• Targeting: interface language, region, VPN, iOS or Android, Telegram Premium, up to 10 audience segments.
• Payment Models: CPM and tCPC available immediately, tCPA after 10 conversions.

To reach a Russian-speaking audience, AdsGram recommends launching two campaigns: one targeting users with a VPN and Russian interface language without geographic restrictions, and another targeting Russia without a VPN. Conversions can be reported in Keitaro, AppsFlyer, Adjust, AppMetrica, and Kochava. Advertisements in Russia require an ERID: you obtain the token in the ORD yourself, while the field for it in the dashboard is enabled by AdsGram support.

Telegram Ads via AdsGram

Telegram Ads is Telegram’s official advertising platform. If you work with it directly, the budget is topped up in Toncoin, and ad links can only lead to channels or bots.

Working with Telegram Ads via AdsGram is simpler:

• Four types of campaigns. Users — ads for selected audiences, Channels — posts in channels with text, a link, and an image or video, Bots — messages in bots, Search — ads in Telegram search.
• Payment in USDT, no need to buy Toncoin.
• Links can direct to both Telegram and an external site.
• Targeting. Available in 213 countries and all languages except Ukrainian and French. In Users, you can select 1 to 8 countries for a single campaign, choose the language, topics, specific channel audiences, and device type. In Channels, you can choose the channel's language or a list of channels.
• Payment models: CPM, tCPC, and tCPA. The target models optimize impressions for channel subscription, bot start, or launching a mini app. tCPA only works with Telegram's native links.

Remember, Channels are targeted by the channel language, not by country; Russian-language channels are read across the CIS. If you need a specific country, choose Users.

The cost per view also depends on the creative: an avatar adds 30% to CPM, custom emojis 20%, photos 50–80%, and videos 70–100%. Ads are first reviewed by AdsGram, then by Telegram, so they must comply with Telegram's advertising rules.

Once launched, it's recommended to check how engaged the audience coming from the ad is. We explained how to do this in the article how to verify subscriber quality after advertising.

PropellerAds for Advertisers

PropellerAds is a traffic acquisition network for websites and apps. According to the company, the platform processes over 175,000 ad impressions per second and collaborates with 32,000 active advertisers.

• Форматы: пуш-уведомления, In-Page Push (баннер в виде уведомления прямо на странице), попандер (сайт рекламодателя открывается в новой вкладке), интерактивная реклама, трафик из соцсетей и реклама в Telegram Mini Apps.
• Модели оплаты: CPM, SmartCPM, CPC, SmartCPC и CPA Goal. В CPA Goal вы задаёте желаемую цену конверсии, но платите за показы или клики, а для работы нужен S2S-постбек.
• Таргетинг: страна, город, устройство, ОС, браузер и его язык, тип подключения и провайдер, VPN, расписание показов, ретаргетинг.
• Бюджет: минимальный депозит $100, при оплате банковским переводом — $1 000.

PropellerAds is handy for arbitrage specialists driving traffic to sites and offers from various sources. However, you can't launch Telegram Ads or advertise in channels and bots through it, and there's no targeting option for Telegram Premium users.

How to Launch Telegram Ads via AdsGram

If you already have USDT in your balance, setup takes about five minutes.

1. Зарегистрируйтесь в кабинете рекламодателя AdsGram. Если вы уже паблишер AdsGram, войдите под тем же логином — тогда ваша реклама не будет показываться на ваших же площадках.
2. Top up your balance in USDT.
3. Create a campaign: Telegram Ads → Users or Channels.
4. Fill in the ad details: link up to 256 characters, text up to 160 characters, button text. Optionally add an avatar, photo, or video.
5. Set up targeting. You can't change it after creating the campaign, so double-check countries and languages and exclude your own channels.
6. Specify the bid and daily budget: CPM or target price tCPC/tCPA.
7. Launch the campaign. After moderation, it will have the status 'Ready to start'.

AdsGram vs PropellerAds for Publishers

PropellerAds stopped working directly with publishers: in 2022, this was spun off into a separate platform called Monetag. So, site owners should compare AdsGram and Monetag.

AdsGram Conditions

With AdsGram, you can monetize mini apps, channels, bots, and alternative Telegram clients—all projects connect to one account.

• Mini app formats: Reward (ad for reward), Interstitial (full-screen ad), and Task (ad task).
• Channels: AdsGram automatically places ad posts between your content. The channel must be older than 3 months, have at least 1,500 subscribers, and the latest post should not be older than 14 days.
• Bots: native ad messages in chat.
• Moderation: 4–6 hours on weekdays, 6–10 hours on weekends. No KYC required.

Withdrawal terms in AdsGram:

Payouts are made in USDT via the TON network, and upon support request, in USDT TRC20 or fiat. Requests are processed within 24 hours on weekdays and up to 48 hours on weekends.

Monetag Terms

Monetag partners with websites, mobile traffic, and Telegram Mini Apps. Payments are weekly: from $5 through PayPal, Skrill, or WebMoney, from $100 in cryptocurrency, and from $500 via bank transfer. We have thoroughly compared formats for mini apps in the articleAdsGram or Monetag: which to choose for monetizing your mini app.

For publishers from the CIS, the $5 threshold is often inaccessible because PayPal and Skrill are unavailable in many countries. With AdsGram, you can withdraw from 10 USDT to a crypto wallet once a month. All terms for adding channels, bots, and mini apps are available on theTelegram Mini Apps monetizationpage.

Which to choose: AdsGram or PropellerAds

If your product or sales funnel is on Telegram, choose AdsGram. If you're promoting a website or offer and purchasing web traffic, PropellerAds is your go-to.

• Promoting a channel, bot, or mini app — AdsGram: advertise in mini apps, channels, bots, and through Telegram Ads all from one dashboard.
• Need official Telegram Ads — AdsGram: payment in USDT and all four campaign types, including ads in bots and search.
• Driving traffic to a website or offer — PropellerAds: push notifications, pop-unders, and other web formats in one dashboard.
• Want to earn from your Telegram project — AdsGram: withdraw from 10 USDT, no KYC required.

FAQ

1. How is AdsGram different from PropellerAds? AdsGram sells ads exclusively within Telegram: in mini apps, channels, and bots, and also runs official Telegram Ads as a reseller. PropellerAds is an ad network for websites and apps offering formats like push, In-Page Push, pop-unders, interactive ads, and social traffic, with Telegram Mini Apps being just one of their sources. PropellerAds publishers operate through a separate platform.
2. Can official Telegram Ads be launched through AdsGram? Yes. AdsGram resells Telegram Ads, so Users, Channels, Bots, and Search campaigns are launched from the AdsGram dashboard with payments in USDT. Targeting is available for 213 countries and all languages except Ukrainian and French. Ad links can direct to Telegram or an external site.
3. How much money is needed to start with AdsGram and PropellerAds? AdsGram recommends at least 100-250 USDT for a pilot test. Balances are topped up in USDT. For PropellerAds, the minimum deposit is $100 for most payment methods and $1,000 for bank transfers.
4. What's the minimum amount for withdrawing money from AdsGram? In AdsGram, withdrawals are available from 10 USDT. You can withdraw amounts from 10 to 99.99 USDT once a month between the 1st and 5th, and from 100 USDT any day. Payouts are in USDT via the TON network, processed within 24 hours on business days, with no KYC needed.