AdsGram and HilltopAds for Publishers: Formats, Requirements and Payouts

This article covers AdsGram, built for the Telegram ecosystem, and HilltopAds, a web and mobile network — across formats, requirements, moderation, payouts and how much control you keep over what runs on your property.

If you're buying traffic rather than selling it, see our comparison of AdsGram and HilltopAds for advertisers.

TL;DR

• AdsGram monetizes Telegram projects — Mini Apps, channels, bots and alternative clients — with rewarded video, interstitials, task ads, post-style images, in-chat messages and automatic channel post insertions.
• HilltopAds is a web and mobile ad network founded in 2013, monetizing websites and RTB supply with popunder, in-page, banner, video and MultiTag placements.
• The two work on different supply: AdsGram sells in-app and in-chat placements inside Telegram, HilltopAds sells browser placements on websites, so they are complementary rather than interchangeable.
• AdsGram pays in USD₮ on the TON network from a $100 minimum, processed within 24 hours on weekdays, and allows one smaller withdrawal a month — from 10 USD₮, between the 1st and the 5th. HilltopAds pays every Tuesday on a NET7 hold, with a $20 minimum for most methods, $50 for Bitcoin and $1,000 for wire transfer and UnionPay.

How AdsGram and HilltopAds differ for publishers

What AdsGram offers publishers

AdsGram turns a Telegram project into a revenue stream without manual sponsorship deals. Each property type has its own format set:

• Mini Apps — rewarded video, rewarded posts, interstitials and task ads. A task ad is a native block in your task list, where the user completes an action for an in-app reward. Opt-in formats sit inside the product loop instead of interrupting it, which is why they hold up better in games and utilities than a forced full-screen unit.
• Channels — hands-off. AdsGram places ads between your posts, schedules them and handles moderation. Revenue is CPM-based and counted on views in the first 24 hours; the bot then deletes the ad post automatically. Public channels only.
• Bots — native ad messages inside the conversation. Because a bot is a server-side application the user talks to in chat, the ad arrives as a message in an existing dialogue rather than a banner over content.
• Alternative clients — forks and custom Telegram builds, supported alongside the official apps.

What you control from your account:

• Daily placement limit, preferred publication time and minimum price per placement, with the schedule updating once a day at 00:00 UTC.
• Ad categories you don't want served, excluded through support.
• Any number of projects under one login — channels, bots, Mini Apps and alternative clients, each with its own statistics in the dashboard.

AdsGram monetization requirements for channels, bots and Mini Apps

Check these before applying — a project that misses one is rejected at moderation:

Most applications are reviewed within 4–6 hours on weekdays and 6–10 hours on weekends.

Current formats, connection steps and payout terms for Mini Apps, bots and channels are listed on the Telegram monetization page.

What HilltopAds offers publishers

HilltopAds is an online advertising network and traffic monetization platform, operated by Hilltop Ads Ltd. and founded in 2013, working with website owners and RTB partners across 250+ countries.

Publishers can run six formats:

• Popunder — opens in a new window or tab behind the current one.
• In-Page — a push-style notification rendered inside the page, using a 192×192 image.
• Banner — a static 300×250 unit.
• Video VAST — pre-roll, mid-roll and post-roll served into an existing player.
• Video Slider — a video unit in the page corner, no player required.
• MultiTag — several formats in one placement: In-Page plus popup, banner plus popup, or video slider plus popup.

Setup follows a standard web flow:

1. Add a site and wait for approval.
2. Create a zone in Manage Site & Zones and choose a format.
3. Copy the code — direct URL, popunder script or the server-to-server anti-adblock version.
4. Place it along with the ads.txt file.

The network states that only clean, pre-approved ads are served, that its delivery tooling is built to work around ad blockers, and that its formats run alongside AdSense and other networks. Publishers also get API tools, a referral program and the option to sell traffic via RTB.

Which ad formats fit Telegram projects and websites

Format choice follows the property, not preference. Rewarded and task formats work because the user trades attention for something concrete inside your product — a reward loop a content site doesn't have. Popunder and MultiTag work because a browser session can carry an extra window, which a Mini App cannot.

The revenue models differ too:

• On a website, revenue scales with pageviews — more sessions mean more placements.
• In a Telegram channel, revenue is capped by how often you publish. AdsGram counts channel earnings on views in the first 24 hours, so a high-engagement channel with a modest posting rhythm can out-earn a larger channel that posts rarely.

That makes the daily placement limit a revenue decision, not just a housekeeping setting.

Payout terms on AdsGram and HilltopAds

The thresholds measure different things: a $20 weekly minimum suits smaller sites building revenue gradually, while a $100 minimum with same-day weekday processing suits projects with steady daily volume, where the threshold clears fast and the wait after a request is short.

AdsGram settles in USD₮ on the TON network by default, so a TON wallet should be ready before your first request. The standard threshold is $100, available at any time, with one exception for smaller balances:

• Once a month, between the 1st and the 5th, you can withdraw an amount below 100 USD₮.
• The floor in that window is 10 USD₮, and each account gets one such withdrawal per month.

Two more practical points:

• USD₮ on TON is a jetton, TON's fungible token standard, and transfers are paid for in Toncoin — keep a small TON balance for gas.
• Never submit a payout address from a different network. USDT TRC20 and fiat transfers are arranged through support instead.

HilltopAds runs a fixed weekly cycle — payouts go out every Tuesday from 9:00 UTC on a NET7 hold, so a week's earnings are paid seven days after that week closes. Minimums depend on the method:

• $20 — Capitalist, USDT TRC20/ERC20, Paxum, PayPal, WebMoney, Wise.
• $50 — Bitcoin.
• $1,000 — wire transfer and UnionPay.

So the headline $20 only holds if your payment method qualifies for it.

If you're weighing other Telegram-native networks against each other, this comparison of AdsGram and Monetag covers that side by side.

Choosing an ad network for a Telegram project or a website

What you own decides this more than any rate comparison.

Connect AdsGram if:

• You run a Telegram Mini App, game, bot or channel.
• You want rewarded and task formats that fit inside a product loop rather than interrupt it.
• You want channel monetization handled automatically — placement, scheduling and moderation.
• Payouts in USD₮ on TON suit your setup, and your volume clears $100 without a long wait.

Connect HilltopAds if:

• You own a website or mobile web property.
• Popunder, in-page or video formats fit your layout and audience.
• A $20 weekly payout threshold matters more to you than settlement speed.
• You want to sell traffic via RTB as an SSP partner.

Connect both if a website and a Telegram project are parts of the same media asset. They don't compete for inventory, and reporting stays clean because each network only sees its own placements. Watch one thing: if your channel drives traffic to your site, count that visitor once in your own analytics instead of adding both networks' numbers together.

How to connect a Telegram project to AdsGram

1. Register a free publisher account.
2. Add your project — Mini App, channel, bot or alternative client — following the setup instructions in the documentation.
3. Check requirements first for channels: 3+ months old, 1,500+ subscribers, regular activity, last post within 14 days.
4. Pass moderation — typically 4–6 hours on weekdays, 6–10 hours on weekends.
5. Configure placements — daily limit, preferred publication time, minimum price, and any ad categories you want excluded via support.
6. Track results in the dashboard: impressions, clicks, earnings and payment history.
7. Request payout at $100, settled in USD₮ on TON within 24 hours on weekdays — or take one withdrawal from 10 USD₮ between the 1st and the 5th of the month.

FAQ

1. What is the main difference between AdsGram and HilltopAds for publishers?
   AdsGram monetizes Telegram projects — Mini Apps, channels, bots and alternative clients. HilltopAds monetizes websites and mobile web. They cover different properties, so for most publishers only one of the two applies.
2. What are the payout terms on AdsGram and HilltopAds?
   AdsGram pays in USD₮ on TON from $100, within 24 hours on weekdays and up to 48 hours on weekends; smaller balances can be withdrawn once a month, from 10 USD₮, between the 1st and the 5th. HilltopAds pays every Tuesday on a NET7 hold: from $20 on most methods, $50 on Bitcoin, $1,000 on wire transfer and UnionPay.
3. What are the connection requirements on AdsGram and HilltopAds?
   AdsGram requires a channel to be 3+ months old with 1,500+ subscribers and a post within the last 14 days; bots must work on mobile and desktop; a Mini App must be live at moderation. Reviews take 4–6 hours on weekdays. HilltopAds approves the site first, then you create a zone and place its tag.
4. How much control over ads do AdsGram and HilltopAds give publishers?
   AdsGram lets you block ad categories through support and set a daily placement limit, publication time and minimum price; channel ad posts delete themselves after 24 hours. On HilltopAds, control sits in format and zone settings, and the network serves only pre-approved ads.
5. Can I connect several properties to one AdsGram or HilltopAds account?
   Yes on both. AdsGram sets no limit — channels, bots, Mini Apps and alternative clients run under one login with per-project statistics. HilltopAds publishers add multiple sites and create a zone per site and format.
6. Which network should a Telegram Mini App connect — AdsGram or HilltopAds?
   AdsGram. Its rewarded video, interstitials and task ads render inside the Mini App interface, and integration is documented for Telegram projects. HilltopAds formats are placed on websites through ad tags, which is a different technical model.