AdsGram vs Monetag is the shortlist most Telegram Mini App owners end up with when they start looking at ad networks. Both integrate in an afternoon, both pay per impression. What they won't do is earn the same amount on the same app.
TL;DR
- AdsGram is built for Telegram: it serves Mini Apps, channels, bots and alternative Telegram clients, and its Task format sends users to a Telegram channel or another Mini App rather than out to a browser.
- Monetag is a monetization platform covering desktop, mobile web and Telegram traffic, with a $5 minimum payout and weekly payments.
- AdsGram pays in USDT on the TON network, with a $100 minimum and requests processed within 24 hours on weekdays.
- For a Telegram-native app — a game, a clicker, a Web3 product with a task list — AdsGram is the one to test first.
AdsGram vs Monetag: the short answer
If your app lives inside Telegram and has a reward loop, start with AdsGram.
If you mainly need the lowest possible payout threshold to cash out early, Monetag will get you there faster.
Ads are one revenue stream among several, and for some apps they aren't the biggest one. If you're still weighing in-app purchases, subscriptions and paid features against advertising, the AdsGram guide to monetizing a Telegram Mini App covers the full set before you commit to an SDK.
Three ad formats you need to understand first
- Rewarded ad is an ad the user chooses to watch, and your app gives them something for finishing it — coins, an extra life, a spin. Google's ad documentation caps the reward window at 30 seconds, which is a good rule of thumb for any network.
Rewarded ads should not hurt retention. Unity's analysis of high-DAU apps found 30-day retention rising with each rewarded video viewed, and an average 34% lift in daily sessions among users who completed one. If your rewarded placement is pushing retention down, the problem is your frequency or reward size — not the network. - Interstitial is a full-screen ad the user did not ask for. It appears between screens. AdsGram places it at natural breaks — app transitions or the end of a game level — and it can be a video or a static post.
- Task ad is a line in your app's list of tasks. The user subscribes to a Telegram channel or opens another Mini App, and gets a reward for it. If your app already has a "Tasks" or "Earn" screen with daily missions, a task ad is one more mission in that list — paid by an advertiser instead of by you.
Here's what each network gives you:
The user… | AdsGram | Monetag |
|---|---|---|
taps a button and watches an ad for a reward | Reward | Rewarded Interstitial |
hits a full-screen ad between screens | Interstitial (video or post) | In-App Interstitial |
sees an ad task in a task list | Task | — |
taps a reward button and lands on the advertiser's site | — | Rewarded Popup |
clicks a link in your bot, no SDK involved | — | SmartLink |
What AdsGram offers Telegram Mini App publishers
AdsGram is a Telegram-native ad platform that monetizes Mini Apps, channels, bots and alternative Telegram clients from one publisher account.
For a Mini App you get three formats — Reward, Interstitial and Task — and two ways to install: a script tag, or npm packages for React and Vue. You can create up to 10 ad units per app, each with its own statistics, plus an optional server-side callback that confirms a reward from your backend instead of the browser.
Payouts go out in USDT on the TON network by default, with a $100 minimum and requests processed within 24 hours on weekdays. Moderation of a new app usually takes 4–6 hours on weekdays. The platform runs as a self-service portal and currently does not require KYC.
The single-account part matters if your Mini App isn't your only Telegram asset. A support channel or a bot you already run can sit under the same account and the same payout — and channel inventory prices very differently from in-app impressions, which the AdsGram breakdown of how much Telegram channels earn goes through in detail.
Monetag Telegram Mini Apps: what the platform offers
Monetag is a monetization platform covering desktop, mobile web and Telegram traffic.
Monetag Telegram Mini App monetization runs on four formats: Rewarded Popup, Rewarded Interstitial, In-App Interstitial and SmartLink — the last one needs no SDK and works inside bots. Integration is dashboard-side: add your app, create a zone, copy the JS tag. On the interstitial, the close button appears after 15 seconds, and the user is rewarded whether or not they visit the advertiser's site.
Payments are weekly with a $5 minimum and several withdrawal methods, on a CPM basis that depends on conversions. The platform covers monetization only.
Telegram Mini App monetization comparison table
AdsGram | Monetag | |
|---|---|---|
Formats in a Mini App | Reward, Interstitial, Task | Rewarded Popup, Rewarded Interstitial, In-App Interstitial, SmartLink |
What else you can monetize in the same account | Channels, bots, alternative Telegram clients | Bots via SmartLink |
Install | Script tag, or npm package for React / Vue | JS tag from a created zone |
Server-side reward check | Yes — Reward URL | Not on the public product page |
Separate stats per placement | Up to 10 ad units per app | Per zone |
Payout currency | USDT on TON (TRC20 or fiat on request) | USD, several methods |
Minimum withdrawal | $100 | $5 e-wallets / $100 crypto / $500 wire |
Payout speed | On request: 24h weekdays, up to 48h weekends | Weekly |
Payout terms: AdsGram vs Monetag
AdsGram pays in USDT on the TON network by default, with USDT TRC20 and fiat available on request through support. The minimum withdrawal is $100, and requests are processed within 24 hours on weekdays and up to 48 hours on weekends.
Monetag pays weekly, and its minimum depends on the method you pick:
Withdrawal method | Monetag minimum |
|---|---|
PayPal | $5 |
Skrill (processed in euros) | $5 |
WebMoney (WMZ or WMT) | $5 |
Payoneer | $20–$30, varies by country |
Crypto — Bitcoin, USDT TRC/ERC via CoinsPaid | $100 |
Bank wire, online banking, Revolut | $500, plus a $50 fee on transfers under $1,000 |
The $5 threshold reads like a big advantage, however, what stays relevant is the payment rail: a stablecoin on TON arrives the same day and doesn't care which country your bank is in.
AdsGram Mini App Setup Checklist
1. One ad block per placement. AdsGram allows up to 10 ad units per app, and shows statistics for each one separately. Make a separate block for the loading screen, the level-end interstitial and the task list. With one shared block you'll never know which placement is carrying the revenue.
2. Server-side reward confirmation. With a client-side reward, the "user watched the ad" signal comes from the browser, which anyone can fake. AdsGram's optional Reward URL sends a GET request with the user's Telegram ID to your HTTPS endpoint after the reward fires; the docs recommend it for apps above 50k daily users. Set it up before you have a fraud problem, not after.
3. A test platform. AdsGram lets you create a Test platform that goes Active without moderation, and its events aren't counted. Debug against it. Debugging on a live block poisons your first week of stats — which is exactly the week you'll be using to compare networks.
AdsGram vs Monetag: which to choose by app type
Your app | Pick | Why |
|---|---|---|
Game or clicker with a task list | AdsGram | Task format has no equivalent on the other side |
You also run channels or bots | AdsGram | Same account, same balance, same payout |
Web3 / TON project | AdsGram | Stablecoin payouts on TON, no banking dependency |
First month, tiny volume, want to cash out early | Monetag | $5 minimum, weekly |
Bot only, no SDK possible | Either | AdsGram bot blocks or Monetag SmartLink |
Large mixed-geo app | Both, split by geo | Almost no network wins in every country |
How to launch on AdsGram in five steps
- Register a publisher account at
partner.adsgram.ai. - Create an ad platform. You'll need App name, Telegram direct link, Web app URL and Bot ID — all from BotFather via
/myappsand/mybots. Telegram's own Mini Apps documentation covers where those values come from if you're new to it. - Create ad units — one per placement, choosing Reward, Interstitial or Task. Add a Reward URL if you're above 50k daily users.
- Send for moderation. Send support your platform link in the
https://partner.adsgram.ai/platforms/xxx/format plus a forwarded BotFather message with the direct link and web app URL. Review usually takes 4–6 hours on weekdays and 6–10 hours on weekends. - Integrate. Add
sad.min.jsto your<head>or install the npm package for React or Vue, initialise with yourblockId, and callshow()from your click handler.
Requirements, format specs and payout options for every project type are on the AdsGram Telegram monetization page.
FAQ
- Is AdsGram or Monetag better for Telegram Mini App monetization?
AdsGram is the better starting point for apps built inside Telegram, because its Task and Reward formats keep the user in the messenger and one account also covers channels, bots and alternative clients. Monetag suits publishers who want a $5 minimum withdrawal and weekly payments. - What is a task ad in a Telegram Mini App?
A task ad is a paid mission in your app's task list. The user subscribes to a Telegram channel or opens another Mini App and receives a reward from you, while the advertiser pays for the action. It only works when it sits inside your existing task list alongside your own missions and carries a real reward — shown as a pop-up, it reads as spam and converts poorly. - What ad formats does Monetag support for Telegram Mini Apps?
Monetag Telegram Mini App monetization uses four formats. Rewarded Popup opens the advertiser's site in a browser after the user taps a reward element. Rewarded Interstitial is a native banner shown after a reward click. In-App Interstitial is the same unit without a required reward action. SmartLink is a direct link that needs no SDK and works inside Telegram bots. - How much is the minimum payout for Mini Apps on AdsGram?
The minimum withdrawal on AdsGram is $100. Payouts go out in USDT on the TON network by default, and USDT TRC20 or fiat transfers are available on request through support. Requests are processed within 24 hours on weekdays and up to 48 hours on weekends. Impressions, clicks, earnings and payment history are all visible in the publisher dashboard.
