In 2024, crypto project developers found a goldmine – Telegram Mini Apps. Three projects have managed to attract tens of millions of users by offering them a simple way to dive into the world of cryptocurrency right in their favorite messenger. Let’s explore how they achieved this and what they offer to users.
What's happening
The world of cryptocurrencies is constantly changing: we have seen the rise and fall of play-to-earn (P2E) projects, the bloom of decentralized finance (DeFi), the emergence of meme tokens, and many other trends. Some fade away, while others are reborn in new formats.
In 2024, the new trend became mini-applications in Telegram. Three projects particularly excelled in this area, gathering an impressive audience. Here’s a look at each of them.
PAWS: how the app gained 54 million users
PAWS is the absolute leader among Telegram mini-applications. Within the first 10 days after its launch, it attracted 27 million users, and at the time of writing this article, its audience exceeds 54 million people.
What PAWS Offers:
- Earns points for regular activity on Telegram
- Allows you to exchange points for $PAWS tokens
- Provides the opportunity to participate in project governance through voting
- Offers integration with TON wallets to receive rewards
- Works with a referral system
Essentially, PAWS monetizes what users are already doing on Telegram every day: chatting in groups, reading channels, and other activities.
BLUM: games + crypto = 28.3 million users
BLUM ranks second in popularity among mini-apps with an audience of 28.3 million users (as of the writing of this article). They are betting on gamification and ease of use.
How BLUM Works:
- At its core, there's a bot for cryptocurrency trading
- Every 8 hours, you can 'mine' coins through the 'Farm' feature
- Daily login rewards are given
- We have a partnership with the Binance MVB (Most Valuable Builder) program
BLUM is constantly evolving and adding new features. They aim to become more than just an earning app — a full-fledged ecosystem for those interested in cryptocurrencies.
MAJOR: how to earn with your phone number
MAJOR ranks third with an audience of 22.9 million users as of the time of writing. They have created a unique system with 'stars' and the possibility to earn using phone numbers.
What makes MAJOR special:
- Users earn 'stars' for various actions
- The most active users receive rewards in TON
- The $MAJOR token is traded on exchanges OKX, Bybit, and Bitget.
- You can rent out your phone number through the +888 NFT system.
The project demonstrates impressive financial results:
- Market capitalization: $70.6 million
- Daily trading volume: $77.41 million
- Circulating supply: 83.34 million tokens out of 99.99 million
Our opinion
Telegram Mini Apps have opened a new chapter in the history of crypto projects. They have addressed the industry's main issue — the complexity of entry for ordinary users. Now there’s no need to navigate complicated wallets and exchanges; just open the familiar Telegram.
However, it's important to remember safety. Even if a project is popular and seems reliable, always follow the basic rules:
- Don't invest more than you are ready to lose.
- Carefully read the terms of use
- Enable two-factor authentication
- Don't trust suspicious offers, even if they seem beneficial
What’s next
The success of these three projects (and not just them; just think of Notcoin or Hamster Kombat) will undoubtedly inspire other developers to create new mini apps in Telegram. We are likely to see even more innovative projects trying to replicate their success.
In the meantime, we can observe the development of current leaders and how they adapt to the growing competition and changing user needs.
